KOEN
Design Your Tour Inc. · Hospitality Hub

You plan the event.
We execute every detail.

You own the concept and the client.
We run the ground operation under your name.

End-to-end guest experience fulfillment for concerts, MICE, hotels and attractions — from booking and customer service to on-site operation and post-event reporting. We never appear on stage. We make sure your name does.

Hospitality Hub InsideConcerts · MICE · Hotels · Attractions
Booking & CS Sourcing On-site Operation Post-event Report
Start an Inquiry → See Live Track Record
An H-HOST guiding a guest to their seat at a K-POP concert venue
An H-HOST handing an information sheet to a passenger on a shuttle bus
An H-HOST welcoming a delegate at a MICE registration desk

Images are AI-generated for illustrative purposes.

2025 – 2026 Operations
BTS WORLD TOUR ‘ARIRANG’G-DRAGON [Übermensch]BLACKPINK [DEADLINE]BIGBANGSEVENTEENENHYPENTOMORROW X TOGETHERZEROBASEONEBABYMONSTERTREASURE2025 MAMA Awards in Hong KongSBS Gayo DaejeonWeverse Con FestivalLCK Finals
Hong Kong Top MICE Agent 2016 · 2017 · 2018 Large-scale K-POP groups 50+ Korean hotel network 50+ Korea Tourism Organization Certified Growth Venture
Division of Roles

You plan it. You approve it.
We take it from there.

Months of planning. A hard-won destination and venue. An event built with care. One broken detail and all of it is remembered as a bad experience. A great journey is completed by meticulous execution and trained hospitality. We take full charge of that execution.

Client Planning · Direction Owner of the event
Concept · Program · Venue selection · Schedule · Budget · Partner selection · Final decisions
↓  Direction · Approval Operation report · Improvement proposal  ↑
Hospitality Hub Execution & Accountability Owner of the ground
01
Booking & CS
Intake · Response · Changes
02
Sourcing
Coach · Guide · Hotel
03
On-site Operation
Registration · Check-in · Flow
04
Feedback
Report · Improvement
FULL FULFILLMENT

Full Fulfillment

Brands, cities and corporates without an in-house operations team. Everything from booking to final report.

Scope01020304
01Booking & CS
  • AI Concierge
  • Tailor-made event page & reservation system
  • CS handling
02Sourcing
  • Hotel · Dedicated guide
  • Vehicle · Rail · Air
03On-site Operation
  • H-HOST
  • Registration & check-in desk
  • On-site flow management
04Feedback
  • Operations report & data analysis
  • Improvement proposals
OPERATIONS ONLY

On-site Only

Promoters and production houses with their own sourcing network. You source, we run the ground.

Scope0304
03On-site Operation
  • H-HOST
  • Registration & check-in desk
  • On-site flow management
04Feedback
  • Operations report & data analysis
  • Improvement proposals

Stages 01–02 are sourced directly by the client — our Sourcing Standard still applies jointly

GUEST CARE

Booking & CS Only

Hotels and attractions selling year-round. Outsource only the guest-facing layer.

Scope0104
01Booking & CS
  • AI Concierge
  • Tailor-made event page & reservation system
  • CS handling
04Feedback
  • Operations report & data analysis
  • Improvement proposals

Stages 02–03 do not apply — on-site operation is handled directly by the client

When you source directly, our Sourcing Standard still applies — vehicle age and insurance, guide language and experience, verified hotel capacity.

Capacity in Numbers

A company that has handled scale
is not the same as one that has not.

7,000+
Guests in a single event
28 hotels operated in parallel
40,000+
Hotel room-nights sold in one year
2021 · 42,000 bookings processed
1,100
Bookings handled per agent
peak daily volume
3+
Overseas mega events over 1,000 pax
Mt. Baekdu · Shanghai · Macau

2021 gross transaction value KRW 6.8 bn · 2022 Korea Tourism Organization Certified Growth Venture · 2023–2024 lead operator, Kakao Makers × KORAIL and Korea Tourism Organization national campaigns · Hong Kong Top MICE Agent 2016 · 2017 · 2018 · Licensed Travel Agency, Republic of Korea (Reg. No. 2021-000040)

Crisis Record

Judge us by what happened
when things went wrong.

Success can be luck. Crisis response is evidence of a system. All five below were folded into our standard operating procedures afterwards.

Time crisis · 90-minute delay

Turning wait time into brand experience

BTS WORLD TOUR ‘ARIRANG’ IN BUSAN · 2026

We cannot prevent a delay. We can prevent it from becoming a bad memory.

Lead-time crisis · 24 hours

300 guests moved in a single day

2025 TREASURE FAN CONCERT · Kyung Hee University Grand Peace Palace

Our lead time is not a function of headcount. It is a function of relationships.

On-site crisis · parking unavailable

A public road section secured through negotiation

SEVENTEEN Concert · 2024 · 2,000 shuttle passengers

When you are blocked, what you need is not improvisation but the ability to negotiate. We open a path within the rules, not around them.

Safety crisis · one hour before

1,000 meals changed on one hour’s notice

Prudential corporate event, Macau · 2015

We could change the menu one hour out not because we are fast, but because the hotel trusts us.

Market crisis · demand collapse

Travel stopped. We sold 40,000+ hotel room-nights.

Pivot to hotel promotions · 2021 · 42,000 bookings processed · KRW 6.8 bn

Every crisis is where we find the next opportunity.

Do you expect a similar situation at your event?
We start with a pre-event risk review.

Request a Risk Review →
Track Record

Not a list of achievements.
Evidence that we can handle it.

Every year the ground got bigger. We listed only what each one proved.

2016 – 2018
Hong Kong Top MICE Agent, three consecutive years
Overseas ground operation
2021
KRW 6.8 bn transaction value in the middle of COVIDThe year travel stopped — pivoted to hotel promotions
Execution under crisis
2022
Korea Tourism Organization Certified Growth Venture
Public-sector verification
2023
Lead operator — Kakao Makers × KORAIL national day-trip campaign
High-volume booking & CS
2024
Lead operator — Korea Tourism Organization × Kakao Makers ‘Korea Dulle-gil’
Nationwide parallel operation
2024
Korea Tourism Organization Smart MICE initiative participant
Digital MICE operation
2025
Exclusive agent for Interpark Global [Play&Stay]Hospitality Hub service launch
Execution partner to a global platform
2025 – 2026
BTS · BLACKPINK · G-DRAGON · SEVENTEEN · MAMA Hong Kong group operations
Largest concert groups in Korea
See for Yourself

A portfolio is the past.
We publish what is running right now.

Live sales status and operation records are open. No document request required.

K-POP Concert Group Operations

Full list of 2025–2026 large-scale concert group and hotel operations. Status updates in real time.

View full list →

Tour101 Promotion Record

Campaign operations with Kakao Makers, KORAIL and Korea Tourism Organization, plus products on sale now.

View full list →

Client Delivery Page

A live sample of the operations page our clients receive. See exactly what we hand over.

Open demo →
Request a Risk Review

Tell us the one thing
you are most worried about.

You do not need to explain the whole event. One line is enough. We will tell you where the risk sits and what is missing.

Reply within 24 business hours
Your inquiry goes directly to the relevant lead and we reply by email within 24 business hours. If it is urgent, call +82-2-736-8888.
A consultation is not a proposal
Risk review and operational structure proposals are free of charge, even before any contract. It is entirely fine if it ends there.
Timing, location and headcount alone are enough.
Select all that apply.
Consent to collection and use of personal data*
PurposeResponding to your inquiry and reviewing event operations
ItemsName, company/organization, email, phone, event outline and message
RetentionDestroyed within 1 year of inquiry completion (or as required by applicable law)
Right to refuseYou may decline. If you decline, we will not be able to receive or respond to your inquiry.

Data Protection Officer : Sam Yoon, CEO · wow@designyourtour.co.kr · +82-2-736-8888

Get in Touch

Contact the lead directly.

No switchboard. Each lead responds personally.

Travel Promotion Agency
Sangmi Lee
General Manager
smlee@designyourtour.co.kr
Hospitality Hub · Groups & Operations
Daisy Lee
Deputy General Manager
daisy@designyourtour.co.kr
Overseas Corporate Incentives & Groups
Joosoo Shin
Director
joosoo@designyourtour.co.kr
Domestic Corporate Incentives & Groups
Alfred Kwon
General Manager
alfred@designyourtour.co.kr
Partnership & Business Development
Sam YoonCEO
sam@designyourtour.co.kr
Fill in the inquiry form → Send an email +82-2-736-8888
Design Your Tour Inc. · Hospitality Hub · Tour101
17F #1722, 50 Eulji-ro, Jung-gu, Seoul 04534, Republic of Korea · Business Reg. No. 314-88-00590 · Travel Agency License No. 2021-000040
wow@designyourtour.co.kr · designyourtour.co.kr
Privacy Policy Data Protection Officer : Sam Yoon, CEO